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How to Buy the Perfect E-Juice Flavor Every Time

August 16, 2020 5 min read

Shopping for e-juice isn’t the easiest thing in the world when you’re new to vaping. With hundreds of different products on the market – and no specific idea about what your favorite brands or flavors are – you’re bound to make a few mistakes along the way. Taste, after all, is subjective. The fact that certain e-juice flavors appeal to certain people – maybe even many people – doesn’t necessarily mean that they’ll appeal to you. No matter how inexpensive e-liquid has become in recent years, most people are limited in terms of how many different flavors they can try at one time.

Buy Perfect E-Juice Flavor

So, how can you have fun with vaping and experiment with different e-juice flavors while spending the least amount of money possible on juices that you don’t end up liking? That’s what we’re going to explain in this guide. Follow this incredibly simple advice to buy the perfect e-juice flavor every time.

Choose Between Freebase Nicotine and Nicotine Salt

The first thing you need to do when buying e-juice is make sure that you’re shopping in the right section of the store. Here at E-Cigarette Empire, you’ll notice that our e-liquids are divided into two sections. Most other vape shops are structured in a similar way. In the main E-Juice section of our site, you’ll find the freebase nicotine e-liquids. In the other section of our store, you’ll find nicotine salt e-juice.

If you’re using a vape pen or box mod with a glass tank, you should get your e-liquid from the main section of the store. If you’re using a smaller vaping device that stores its e-liquid in a removable plastic pod, you should proceed to the nicotine salt section of the store. You can click this link to learn more about what nicotine salt e-liquid is, but the short version of the story is that the nicotine concentration of nicotine salt is usually much higher than that of freebase nicotine e-liquid. If you use a vaping device that produces smaller vapor clouds, you need to use an e-juice with a higher nicotine strength.

If you choose the wrong type of e-juice for your vaping device, you’re not going to enjoy your experience regardless of how much you like the flavor – so this is an aspect of your e-liquid experimentation that you really need to get right.

Explore Beyond Tobacco and Menthol

One of the most important things that we suggest doing if you’re a new vaper is to extend your explorations past the basic tobacco and menthol flavors as soon as possible. Although there are certainly many vapers who do prefer those flavor profiles – and you may turn out to be one of them – surveys have consistently shown that most people who vape prefer e-juices that don’t even attempt to recreate the flavor of cigarettes. Fruity flavors are the most popular by far, with tobacco taking a distant second place and candy coming in third. What that means is that if your palate is like those of most vapers, you’re more likely to enjoy a fruity vape juice than you are a tobacco e-liquid.

If you’ve been trying nothing but tobacco or menthol e-liquids since you began vaping, it’s time to expand your horizons. An e-liquid’s flavor profile comes from the same food-grade flavors used in the snack, candy and beverage industries. An e-liquid maker can use the exact same flavoring agents that a candy maker, for example, uses to make a mango hard candy. The resulting vape juice tastes exactly the same. A tobacco e-liquid, on the other hand, will never taste like a cigarette because you can’t mimic the flavor of tobacco smoke with food flavors.

Learn What VG/PG Ratio You Prefer

If you’re like most vapers, the thing that you’re likely to do when you begin shopping for e-juice is simply grab a few juices with names or flavor descriptions that speak to you. If something sounds good, you’ll give it a try. You’ll remember the experience you have with that product, and you’ll use that information to inform your future buying decisions.

When you’re in this stage of searching for the ideal e-juice flavor for your taste, it’s going to take a while for you to identify your favorite e-liquid brands and flavor profiles. One thing that you can figure out almost right off the bat, though, is your preferred VG/PG ratio.

We explain the differences between VG and PG in the link above. In short, though, vegetable glycerin and propylene glycol are the two liquids used as bases for e-juice. A typical e-liquid consists of about 75-85 percent VG and PG, with the remainder of the product consisting of nicotine and natural and/or artificial flavors.

Most e-liquid contains both VG and PG, and the ratio of those two compounds has a profound effect on the experience you’ll have with that e-liquid. If you’re experimenting with many different e-juices, you’re bound to try many different VG/PG ratios along the way. Although it might take you a while to identify your favorite e-juice brands and flavors, it shouldn’t take long at all for you to identify the VG/PG ratio that works best for you. Once again, you can use that information to inform your future buying decisions.

Here are a few pointers that can help you though your early experimentations.

  • Unless you’re using a small pod vape, you generally shouldn’t bother with any e-juice containing less than 50 percent VG. High-PG e-liquids are too thin to work correctly with most modern vaping equipment.
  • A VG/PG blend of 50/50 works well with just about all vaping equipment. This VG/PG ratio also has excellent flavor definition, although you might find the cloud production to be a bit on the small side.
  • A VG/PG blend of around 70/30 produces noticeably thicker clouds. In this range, though, you’ll notice that the e-liquid becomes much sweeter due to the sweet flavor of vegetable glycerin.
  • E-liquids containing 80 percent VG and higher generally work best in the most powerful vaping equipment. You’ll get very large clouds with a high-VG e-liquid, but the flavor of the VG will be very noticeable and may cover the subtle notes in the e-liquid’s flavor profile.

As you can see, every VG/PG ratio has its own set of benefits and drawbacks. Only through experience can you determine what the ideal ratio is for your vaping equipment and your personal taste.

Find a Favorite Brand and Explore Its Product Range

Once you’ve been experimenting with different e-juices for a while, you’re probably going to identify certain brands that speak to you more than others. Maybe it’s something about the brand’s packaging or overall image. Maybe the brand’s product names have a sense of fun that you enjoy. Maybe you simply find that you seem to like every flavor you try from that brand.

Every e-liquid brand has its own philosophy and process behind flavor conceptualization, development and testing. If a particular flavor from a certain company really works for your palate, you’re probably going to find that the company offers other flavors that you also enjoy. When you find a brand that works for you, take the time to explore the brand’s entire product range. You’ll probably find several flavors that you like.

Find a Favorite Flavor and Explore Different Interpretations of It

An alternative way to explore the world of vape juice is by finding a flavor profile that you enjoy and exploring other companies’ interpretations of that flavor profile. Some vapers find that they really like custard e-liquids, for example, and cereal vape juice is another very popular flavor profile. Some people enjoy those flavors so much that they try to sample every custard or cereal e-liquid on the market. If you find a particular flavor profile that really appeals to you, trying many different e-liquids with that flavor is a great way to find a potential new favorite vape juice.


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